Design & Illustration
Design & Illustration
I worked within the Digital Ventures wing of BCG, supporting and consulting with branding, product & vision concepts, presentations, as well as working across marketing, social media, internal events and initiatives, and brand activation for the organisation’s rebrand from BCG Digital Ventures to BCG X.
Roles: Graphic Design, Digital Design, Illustration, UI, Visual Identity, Email Marketing, Social Media
For our yearly company retreat, the team traveled to Gleneagles Hotel in Scotland for a weekend of activities. I designed a campaign to inform and excite our team about the upcoming event. Following the trend of theming our retreats - we named this event ‘The Highlander’. I created branding, a microsite, emails, and a series of illustrations that were displayed on digital signage around the office. To highlight the excitement of traveling via train to Scotland to visit the incredible Georgian-era hotel, I chose a vintage postcard theme for the campaign, and created a series of 3 illustrations depicting the various stages of travel to our destination.
Careful consideration had to be given to the overall composition of each illustration to ensure the visuals would have consistent impact on both horizontal and vertical digital signage.
Following the success of The Highlander’s branding campaign, I was asked to do the same for our Berlin office’s yearly retreat. At this time the company rebranded to ‘BCG X’, and as such the theme of the retreat was to highlight the company moving towards the future. I chose a theme of migratory birds, and named the event ‘Flock Ahead’. The campaign would celebrate the team’s moving forward, as well as the destination - a resort on the Black Sea. I illustrated a key visual for use throughout internal channels.
A promotional website created for the Social Impact Accelerator program, where promising startups have the opportunity to be incubated and mentored by BCG X for free.
Using a content-rich LinkedIn carousel to promote the launch of the Social Impact Accelerator program.
‘Envisioning the Future with Speculative Design’ - Illustration created for a Medium article in our ‘Deep Design’ series.
‘Life at the Crossroads of Business and Engineering’ - Illustration created for a Medium article about the company Meta in our ‘Deep Design’ series.
An email invite for guests of the Telco industry for an evening hosted by BT and BCG around all things metaverse
LinkedIn visuals for two articles in an engineering series
LinkedIn visuals for an article on behavior design
LinkedIn visuals for the launch of the 60beans venture
Various logos from ‘venture brands’ - microbrands created for incubated ventures
Music Can, an accessible venture aimed at using music as a tool for therapy and rehabilitation
Visuals highlighting different areas of music therapy, from mental wellbeing and physical rehabilitation to dementia treatment.