Design & Illustration
Design & Illustration
I worked with Wizarding World for 10 months on a variety of email marketing projects, social and digital media, product marketing, app content, and internal bits and bobs.
Roles: Graphic Design, Illustration, Email Design, Print
A specialised monthly eCommerce email newsletter, marketing 3 products.
One of Wizarding World’s seasonal themes ‘Back to Hogwarts’ needed a special newsletter promoting aspects of students returning to Hogwarts.
Our social media output included various ‘Screenshot your X’ projects. Many images flutter through at a fast rate, and a user takes a screenshot and shares their result on Instagram. As we didn’t have brand-owned imagery of every single item, I decided to illustrate the many items needed.
A campaign for Warner Brothers Studio Tour, promoting a new feature of the tour whereby a visitor can purchase a personalized wand. I created a realistic illustration of a wall of wand boxes based off a scene from The Philosopher’s Stone. A user would share this image customized with their name onto their social media.
On the Harry Potter Fan Club app, ‘Story Cards’ are collectible content that contain facts, visuals, and content about characters, places, and objects in the Wizarding World universe. These were designed by manipulating promotional assets and film scenes to create rich visuals with parallax effects.
An email campaign to promote the release of J.K. Rowling’s audiobook ‘The Tales of Beadle the Bard’.
As part of our ‘Harry Potter At Home’ campaign during lockdown, I designed instructions for kids and parents to build Hogwarts Castle using household items.