Design & Illustration
Design & Illustration
Noshfolio was created to serve restaurant-goers a tastier experience of the web. In the early 2010s, many restaurants were doomed to the same fate online. A poorly built and maintained website, or a dusty page on Yelp - badly photographed food, scathing reviews, and missing or out of date information.
Noshfolio aimed to build a platform of restaurants, with our own professional photography, engaging stories, and carefully compiled menus. Users would have the means to make informed decisions about where they want to eat, find specials and offers exclusive to Noshfolio, and save their favourite restaurants. Owners would have their restaurants beautifully presented and managed, and real online presence.
Working directly with the founders, my role as designer was to create a smart and minimal brand identity, produce marketing materials, and design the website and its features.
Roles: Branding, Web Design, UX/UI, Marketing Design